Branding

A successful brand will clearly indentify a business in the mind of the consumer. If you think about the most successful brands in the world they always remain consistent and are seemingly ever-present in the public arena. The McDonald's Golden Arches is one of the most recognisable brands in the world for this reason. In everything McDonald's does it is present. By having a logo and brand which their consumers can easily identify with consumers are much more likely to revisit their restaurants.

Establishing a brand has much more to it than having a mere logo... you have to be seen... and more importantly be remembered. One of the golden rules of marketing is being seen at least 3 times in order to be remembered by a potential consumer. There is more to establishing a brand than just the logo. Many businesses fail to reap the benefits of brand recognition. This is where I can help.

Having previously worked with major clients in the UK I specialise in brand development. From initial logo, concept design and style guide creation through to a whole range or branded materials and stationary to ensure the client keeps a consistent approach in communicating with his or her customers.